Lexus made this in 2003, well to be precise the company they hired to design the advertisement made it but nevertheless I am sure Lexus can claim the ownership of the slogan,
In 2010 Apple made this, or at least they will claim the ownership of the slogan because of the money they paid,
Anybody who knows even basic English will tell you that by far "changes" and "everything" are the two most important words in both those sentences. For my taste the similarities in those two slogans are way too striking specially for a company who is hell bent on using it's economic power to sue every form of major competition. They should probably first look into their own backyard before accusing everybody of stealing from them.
In 2010 Apple made this, or at least they will claim the ownership of the slogan because of the money they paid,
Anybody who knows even basic English will tell you that by far "changes" and "everything" are the two most important words in both those sentences. For my taste the similarities in those two slogans are way too striking specially for a company who is hell bent on using it's economic power to sue every form of major competition. They should probably first look into their own backyard before accusing everybody of stealing from them.


